Tuesday, August 26, 2008
Happy Wonderful Smiling Life!
One thing I've noticed about Korean products and advertising is that they make claims that to my cynical American mind are laughably over-the-top. Many stores and signs promise you "happy life" or "wonderful day." I have a notebook that says on every page "I wish you are always smiling!" Don't get me wrong, these are nice sentiments, they just seem a bit over the top. The final straw that made me decide to comment on this was my jam jar, which I noticed at breakfast this morning. It exhorts semi-awake, probably crabby breakfasters to "Enjoy the most precious and happiest time with Strawberry Jam." I love my strawberry jam, but seriously!